skincare box with lid paper gift packaging cosmetic box with window facial cleanser box with VAC tray
Adjustable iPad Stand, Tablet Stand Holders。
Packaging is very important for cosmetics.
After all, the first thing consumers see is the appearance of the product. For the new generation of young consumer groups, sometimes they love the packaging of cosmetics, even more than the cosmetics themselves. They often buy unnecessary products for a high appearance level of bottles and cans.
The global cosmetics packaging market is expected to grow from $49.4 billion in 2020 to $60.9 billion in 2025, according to a report released by Marketsand Markets, the world’s second largest market consultancy.
According to the report, the rapid development of the global cosmetics packaging industry is mainly due to the growing global demand for cosmetics. What are the new trends in cosmetics packaging in future?
Cross-boundary joint name highlights interest and topic
In the past two years, cross-border joint labeling events in the beauty makeup industry have emerged in an endless stream.
A lot of people say routines were playing bad, although the way of cross-border joint has not worth again how to flatter, but for cosmetics packaging appearance, is a kind of creative shortcuts, can also grabbed the attention of consumers, the joint between different things there, means that you can create almost unlimited possibilities.
Shu Uemura and Pokemon Go once launched a beauty product under their joint name, and it has to be said that Uemura has played the nostalgia card pretty well. The Pokemon Go IP has always been very popular, whether it is animation or game, it is popular among young consumers, especially among those born in the 1990s.
The packaging of the co-branded make-up uses simple lines to draw Pikachu, which looks like a stick figure drawn in a book as a child, and has consumers’ memories of it.
In addition, netease Yan selection and gourd baby launched 7 co-branded products, 7 products correspond to 7 gourd baby, the pattern of gourd baby printed on the product, and the color of each beauty product is also coordinated with the main color of gourd baby, so that consumers eyes a bright, and can not help but buy buy buy.