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Ikhwalithi yomklamo wokupakisha ayilingani nekhwalithi yebhizinisi, kodwa abathengi bazoba nemibono ecatshangwe ngaphambili, uma inkampani inganaki ngisho nomklamo wokupakisha, ozonaka ikhwalithi yomkhiqizo?Akunakuphika ukuthi ikhwalithi yinto yokuqala yokuhlola umkhiqizo, kodwa ngemva kwekhwalithi, umklamo wokupakisha ubaluleke kakhulu.Nawa amathiphu ayisithupha ereferensi yakho:
 
Hlola Imvelo Encintisanayo
Ngaphambi kokuqala ukuklama, kufanele siqale siqonde ukuthi hlobo luni lwemakethe lo mkhiqizo ongaba kuyo, bese senza ucwaningo lwemakethe olujulile futhi sibuze imibuzo ngombono womkhiqizo: ngingubani?Ngingathenjwa?Yini engenza ngihluke?Ngingakwazi ukugqama esixukwini?Kungani abathengi bengikhetha?Iyiphi inzuzo enkulu noma inzuzo engingayiletha kumthengi?Ngingakwenza kanjani ukuxhumana ngokomzwelo nabathengi?Yiziphi izimpawu engingazisebenzisa?
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Injongo yokuhlola isimo sokuncintisana ukusebenzisa isu lokuhlukanisa emikhiqizweni efanayo ukuze kuzuzwe ukukhushulwa komkhiqizo nomkhiqizo futhi kunikeze abathengi izizathu zokukhetha lo mkhiqizo.
 
Sungula Isifunda Solwazi
Ukuhleleka kolwazi kuyisici esibalulekile sokuklama okuhle.Ngobubanzi, isigaba solwazi singahlukaniswa ngamaleveli alandelayo: uhlobo, umkhiqizo, ukuhlukahluka, kanye nenzuzo.Lapho wenza umklamo wangaphambili wokupakisha, kuyadingeka ukuhlaziya imininingwane yomkhiqizo umuntu afuna ukuyidlulisa futhi ayihlele ngokubaluleka kwayo, ukuze kusungulwe ukuhlelwa kolwazi okuhlelekile nokungaguquki, ukuze abathengi bakwazi ukuthola ngokushesha umkhiqizo abawutholayo. funa phakathi kwemikhiqizo eminingi, ukuze uzuze isipiliyoni sokusetshenziswa esanelisayo.
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Dala Ukugxila Kwezinto Zomklamo
Ingabe umkhiqizo unobuntu obanele ukwenza imikhiqizo yawo igqame emakethe?Akunjalo!Ngoba abaklami nabo badinga ukucacisa ukuthi yiluphi ulwazi olubaluleke kakhulu lomkhiqizo oludinga ukudluliswa, bese begqamisa ulwazi oluyinhloko lwezici zomkhiqizo endaweni edonsa amehlo kakhulu ngaphambili.Uma umkhiqizo womkhiqizo uyingqikithi yomklamo, cabanga ukwengeza izici zomkhiqizo eduze nelogo yomkhiqizo.Sebenzisa umumo, imibala, imifanekiso, nezithombe ukuze uqinise ukugxila komkhiqizo.Okubaluleke kakhulu, abathengi bangathola ngokushesha umkhiqizo ngokuzayo lapho bethenga.
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Umthetho Olula Kakhulu
Okuncane kakhulu, kuwuhlobo lokuhlakanipha kokuklama.Gcina ulimi kanye nemiphumela ebonakalayo ilula futhi uqinisekise ukuthi izinkomba eziyinhloko ezibonwayo ephaketheni ziyaqondwa futhi zamukelwe ngumphakathi.Ngokuvamile, amaphuzu angaphezu kwamabili noma amathathu encazelo azoba nomphumela ophambene.Ukuchazwa okweqile kwezinzuzo kuzowenza buthaka ulwazi lomkhiqizo oluwumongo, ukuze abathengi balahlekelwe isithakazelo kumkhiqizo ngesikhathi sokuthenga.

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Khumbula, amaphakheji amaningi engeza ulwazi olwengeziwe eceleni, okuyindawo lapho abathengi bezobheka khona lapho befuna ukwazi okwengeziwe ngomkhiqizo.Sebenzisa ngokugcwele ukuma okuseceleni kwephakheji futhi ungakuthathi kancane lapho uklama.Uma ungeke ukwazi ukusebenzisa uhlangothi lwephakeji ukuze ubonise ulwazi lomkhiqizo onothile, ungacabanga nokungeza umaka ukuze wazise abathengi kabanzi mayelana nokuqukethwe komkhiqizo.
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Sebenzisa Okubonwayo Ukudlulisa Inani
Cishe ngaso sonke isikhathi kuwukuhlakanipha ukubonisa umkhiqizo ngaphakathi ngefasitela elisobala ngaphambili kwephakheji, ngoba abathengi bafuna ukuqinisekiswa okubonakalayo lapho bethenga.
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Ukwengeza, izimo, amaphethini, ihluzo nemibala konke kunamandla okuxhumana ngaphandle kolimi.Sebenzisa ngokugcwele izici ezibonisa ngempumelelo izibaluli zomkhiqizo, evuselela isifiso sabathengi sokuthenga, sungula ukuxhumana okungokomzwelo phakathi kwabathengi, futhi ugqamise ukuthungwa komkhiqizo ukuze udale uxhumano lokuba ngowakho.Kunconywa ukusebenzisa izithombe ezibonisa izici zomkhiqizo kanye nezici zendlela yokuphila.
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Naka Imithetho Eqondile Yomkhiqizo Ngamunye
 
Kungakhathaliseki ukuthi hlobo luni lomkhiqizo, umklamo wokupakisha unemithetho nezici zawo, futhi eminye imithetho idinga ukulandelwa ngokucophelela.Eminye imithetho ibalulekile ngoba ukuphambana nokusanhlamvu kungenza uphawu olusafufusa lugqame.Kodwa-ke, ngokudla, umkhiqizo ngokwawo ungaba yindawo yokuthengisa ngaso sonke isikhathi, ngakho-ke ukuklama nokunyathelisa kokupakisha ukudla kunaka kakhulu ukukhiqizwa okucacile kwezithombe zokudla.
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Ngokuphambene, emikhiqizweni yemithi, uphawu kanye nezici zomzimba zomkhiqizo kungase kube okwesibili - ngezinye izikhathi ngisho nokungadingeki.Ilogo yomkhiqizo kamama ingase ingadingeki ukuthi ivele ngaphambili kwephakheji.Nokho, kuyadingeka ukugcizelela igama nokusetshenziswa komkhiqizo.Kodwa-ke, kuzo zonke izinhlobo zezimpahla, kuyinto efiselekayo ukunciphisa imfuhlumfuhlu ebangelwa okuqukethwe okuningi ngaphambili kwephakheji, ngisho nokuthatha umklamo wangaphambili olula kakhulu.
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Awukwazi Ukuziba Iqiniso Lokuthi Umkhiqizo Uyasesheka futhi Uyathengeka
 
Lapho aklama ukupakishwa komkhiqizo othile womkhiqizo, umklami wokupakisha udinga ukuphenya ukuthi abathengi bathenga kanjani imikhiqizo enjalo ukuze aqinisekise ukuthi abathengi abashiywa nemibuzo mayelana nesitayela somkhiqizo noma ileveli yolwazi.Kuhlale kubalulekile ukukhumbula ukuthi umbala uyisici sokuqala sokuxhumana, kokubili ngokomqondo nangokwengqondo, kulandelwa ukuma komkhiqizo.Amagama abalulekile, kodwa anendima yokusekela.Umbhalo ne-typography yizici zokuqinisa, hhayi izinto eziyinhloko zokuxhumana zomkhiqizo.
 


Isikhathi sokuthumela: Sep-16-2021